Verified saving
The retailer's current saving, with RRP comparisons given less weight than a stated previous selling price.
What makes a deal real?
We verify the offer at the retailer, assess whether the product is useful at that price and make important conditions visible. A loud discount label alone earns nothing.
Product value
Whether the specification and capacity make the offer useful for a clearly identified shopper.
Offer clarity
Stock, voucher requirements, delivery costs and other important conditions must be understandable.
Evidence freshness
How recently the product identity, price and availability were checked at the retailer.
Price context
Permitted price history or cross-retailer evidence adds confidence when it is genuinely available.
Review and explain, never invent.
AI can triage borderline candidates and organise permitted, normalised facts into plain-English commentary. It cannot override Dealmetra's product identity, price, stock, source-approval or publication rules, and retailer marketing copy is not treated as independent evidence.
No signal is a guarantee.
Prices move, offers end, and product suitability is personal. Every outbound action goes directly to the retailer, where the current terms and price apply.